Free Contractor Website Grader

This free contractor website grader runs a quick website audit on your homepage and shows you, in about 15 seconds, whether your site is winning jobs or sending homeowners to the next company. You get a score out of 100, a letter grade and the fixes that matter most. It’s built for U.S. HVAC, roofing, plumbing and electrical companies, with no sign-up needed.

Enter your website

We check 15 things that decide whether a homeowner calls you or your competitor. Takes about 15 seconds.

What does the contractor website grader check?

A website grader checks a web page and turns the results into one score and a short list of fixes. Our contractor website grader looks at your homepage the way homeowners and Google do, using 15 checks in four groups:

  • Turning visitors into calls: a tap-to-call phone link, your phone number shown in plain text, and a quote form or a clear “Get a Free Estimate” button.
  • Trust and credibility: reviews or testimonials on the page, and a current copyright year (an old one makes you look closed).
  • Google and mobile basics: a mobile-friendly setup, a page title with your trade and city, a Google description, one clear main heading, local business schema, image descriptions, a link preview for Facebook and texts, and a browser tab icon.
  • Security and speed: HTTPS with the padlock, and whether your homepage loads quickly.

Every issue comes with a plain-English note on what it costs you, and a WordPress designer can fix all of them.

A free website grader built for HVAC, roofing, plumbing and electrical contractors

Most free website grader tools score general SEO or speed for any kind of site. That misses what makes a homeowner pick up the phone and call a contractor.

Our contractor website grader scores the things that win service calls and estimate requests: a number customers can tap, a clear quote button, real reviews and a secure site. Each check is weighted by its effect on calls, so your score reflects leads.

Use it as a free website audit before you pay for a redesign. After a few fixes, come back the next day and grade your website again.

Contractor website grader form for a free website audit of HVAC, roofing and plumbing websites

Free website audit by trade: HVAC, roofing, plumbing, electrician

Every trade gets the same 15 checks, but homeowners look for different things first:

  • HVAC website audit: when the AC quits in July, people call whoever they can reach fastest, so tap-to-call at the top and a “Same-Day Service” message count most. See an HVAC website example.
  • Roofing website audit: roofs are big-ticket jobs, so trust matters most: reviews, real project photos and a form that books an inspection. See a roofing website example.
  • Plumbing website audit: emergency calls come from phones, so a fast, mobile-friendly page with a tappable number wins. Our plumber website checklist goes deeper. See a plumbing website example.
  • Electrician website audit: homeowners want someone licensed and local, so a page title with your city and local business schema help Google show you in the right area. See an electrician website example.

Pick your trade and city in the contractor website grader so it can check your page title for both.

What is a good website score?

Here’s how to read your letter grade:

  • 90 to 100 (A): your homepage is doing its job.
  • 80 to 89 (B): good, with a few easy wins left.
  • 70 to 79 (C): okay, but you’re probably losing calls to better sites.
  • 60 to 69 (D): your site is likely costing you jobs.
  • Below 60 (F): it’s time for a rebuild.

The contractor website grader lists your top three priorities, ranked by points lost. For the detailed version, leave your email and Sajid will personally email you a free fix guide within 1 business day. It explains why each issue costs you calls and how to fix it, step by step.

Most fixes, like a tap-to-call button or a better page title, take an afternoon or less.

The contractor website grader lists your top three priorities, ranked by points lost. For the detailed version, leave your email and Sajid will personally email you a free fix guide within 1 business day.

It explains why each issue costs you calls and how to fix it, step by step.

Most fixes, like a tap-to-call button or a better page title, take an afternoon or less.

What makes a good contractor website?

Most homeowners find a contractor on their phone, often when something is broken. They want to know three things: Can I call you now? Do others trust you? Do you serve your area?

That's why the contractor website grader gives the lead checks the most weight. A phone number you can't tap, or no clear next step, costs you calls even when you rank well. Reviews and a secure site decide whether you get the call or the company below you.

Reviews are the one thing your website can't create on its own. For more of them, make a free Google review link and QR code to text to customers or print on a leave-behind card.

The Google checks help you show up at all. A title like "Roofing in Tampa, FL | Your Company" tells Google exactly what you do and where. Local business schema hands Google your name, phone and address in a format it reads directly. Google explains this in its guide to local business structured data.

Get a free fix guide, or a free homepage preview

Saaj Web Design builds fast, mobile-first WordPress websites for U.S. contractors. If the contractor website grader shows a few gaps, the free fix guide may be all you need. If your site is holding you back, try our Preview-First approach: we design a private preview of your new homepage for free, and you only pay if you want it live.

You can see contractor websites we've built, ask for your free homepage preview, or message Sajid on WhatsApp.

Frequently asked questions

Is the contractor website grader really free?
Yes. You see your score, letter grade and every check without signing up. The step-by-step fix guide is free too: leave your email and Sajid will personally email it within 1 business day.
A website grader checks a web page and sums up the results as one score, usually out of 100, with a list of fixes. Our contractor website grader gives the most weight to what brings in calls: tap-to-call, a quote button, reviews and a secure, mobile-friendly homepage.
Enter your homepage address in the contractor website grader above, pick your trade and city, and press the button. Your score, letter grade and top fixes appear in about 15 seconds. No sign-up needed.
On this grader, 90 or above (an A) means your homepage is doing its job. Below 70, you’re probably losing calls to competitors with better sites.
The most common causes are a phone number you can’t tap, no clear “Get a Free Estimate” button, no reviews on the homepage, and a page title that doesn’t mention your trade or city. The grader checks all four.
Results are saved for about 12 hours, so checking again the same day shows the same report. After you make fixes, check again the next day.
No. The grader makes a few quick requests to your homepage, like a visitor’s browser would. Nothing is changed or slowed down.
Most graders score general SEO or speed. Ours scores what makes a homeowner call a contractor, like tap-to-call, reviews and local signals. It also checks your homepage only, so the score won’t match tools that crawl your whole site.
Some websites block automated visits or respond too slowly. Leave your email and website address, and Sajid will review your homepage by hand and email you the same free fix guide within 1 business day.